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Illustration of Maslow’s Hierarchy of Basicness
1 June 2024

Maslow’s Hierarchy of Basicness: When Being Basic is Actually Brilliant

When Abraham Maslow introduced his Hierarchy of Needs, he probably didn't anticipate the world we'd live in today—where the term "basic" is both a cultural critique and a lifestyle. But it turns out, Maslow’s pyramid has a modern twist: "Maslow's Hierarchy of Basicness."

Picture this: You've got your foundational needs met—food, shelter, enough Wi-Fi to stream HD cat videos. Once those are squared away, you climb higher up Maslow’s pyramid to things like love, esteem, and self-actualization. But what happens when you reach the pinnacle of self-actualization and find yourself with ample spare attention? Enter the Hierarchy of Basicness.

The Pyramid of Basicness

At the base of this new pyramid lies the fundamental reality: When life is complicated, being basic isn't just acceptable—it's necessary.

  1. Survival Mode: Basic is Brilliant
    When you're juggling work deadlines, a teething toddler, or a surprise medical diagnosis, the last thing you care about is whether your Starbucks order screams "basic." You're in survival mode. Your mental bandwidth is entirely consumed by making it through the day. And guess what? That’s perfectly okay.

  2. Stability Mode: Basic is Practical
    Once you’ve navigated the immediate chaos, you find a bit more stability. Maybe the kids are in school, work is manageable, and your health is in check. In this zone, being basic still serves a practical purpose. You reach for the familiar and the efficient because it works. No one’s judging you for choosing comfort over couture.

  3. Growth Mode: Basic is Optional
    As life continues to stabilize, you start to have pockets of spare attention. You might begin to explore hobbies, invest time in relationships, or even question why you always order the same latte. At this stage, “basic” becomes a choice rather than a default. You have the luxury to think about not being basic, and you might even experiment with it.

  4. Self-Actualization Mode: Basic is a Choice
    At the top, where self-actualization lives, you’re free to embrace or reject basicness as you see fit. You might find joy in being unapologetically basic, or you might relish in the unique and avant-garde. The key difference is that now, it’s a conscious choice rather than a survival strategy.

The Teenage Paradox: Peak Sensitivity to Basicness

Why do teenagers and young adults care so much about not being basic? It’s simple—they're often in a unique life stage where their basic needs are met by parents or guardians, freeing up their mental bandwidth to focus on identity and social standing. They’re climbing Maslow’s pyramid and are hyper-aware of where they stand socially. The result? A heightened sensitivity to all things basic.

However, as they mature and the weight of adult responsibilities sets in, their Hierarchy of Basicness undergoes a seismic shift. Suddenly, there's no shame in opting for simplicity if it means sanity.

Embracing Your Basicness

So, what’s the takeaway here? Life is dynamic. Sometimes, you’ll have the luxury to ponder the depths of your latte order, and other times, you'll be too busy to care. The next time you catch yourself or someone else falling into the "basic" trap, remember Maslow’s Hierarchy of Basicness. Sometimes, being basic is not just good enough—it’s the best choice you can make.

In a world that often pressures us to be extraordinary, let's give ourselves permission to be basic when we need it. Because at the end of the day, the goal isn’t to escape basicness but to navigate it wisely.

By embracing this new hierarchy, we can better understand our choices and the choices of those around us. So go ahead, order that pumpkin spice latte with pride. You've earned it.